Why Increasing Your Writing Output is the Key to Success

When it comes to building a successful writing career, many creators make the mistake of obsessing over individual pieces. They pour their heart and soul into meticulously crafting a single essay or article, expecting it to be an instant viral hit. However, the reality is that in the digital world, algorithms and the internet operate like wheels of fortune - you never know what's going to resonate until you put it out there.

That's why the "volume wins" strategy is so powerful. Instead of fixating on the success or failure of any one piece, this approach focuses on consistently increasing your writing output. The more content you create, the higher your chances of achieving exponential growth and attracting a loyal audience.

The Lottery Ticket Analogy

Imagine your friend offers you $50 if you can hit a single pitch at a baseball field. With just one swing, the pressure is immense, and your chances of success are slim. However, if they give you 365 swings, your confidence skyrockets because the odds are now in your favor. The same principle applies to writing online.

Every piece of content you create is like a lottery ticket. The more tickets (articles, essays, threads) you have in the game, the more likely you are to experience a viral outcome. It's a numbers game, and consistency is key.

Building Your Content Library

Instead of viewing each piece of writing as a self-contained entity, consider it as a brick in your ever-growing content library. This library is like a web, and the more content you have, the bigger and more interconnected the web becomes.

As your library expands across various platforms (blogs, social media, forums), you increase your chances of attracting readers interested in your niche. Someone exploring a topic you've covered extensively is bound to stumble upon your work, simply because your content occupies a significant portion of that space.

The Compounding Effect

The beauty of the volume wins strategy lies in its compounding nature. While early on, individual pieces may seem inconsequential, with time and consistency, your library grows exponentially. Older content gets discovered and shared, driving traffic to newer material, and the cycle continues.

For example, a writer who consistently publishes on a platform like Quora or Medium may initially see modest views on individual pieces. However, as their library expands to thousands of articles, the cumulative effect kicks in. Readers who discover one compelling piece are likely to explore the author's extensive body of work, propelling the entire library's visibility.

The Power of Multiple Platforms

To further amplify the compounding effect, it's crucial to diversify your content distribution across multiple platforms. Repurposing and cross-posting your work on various channels expands your web's reach, increasing the chances of discoverability.

Imagine writing an insightful essay on personal growth. By publishing it on your blog, Medium, and Quora, you tap into three distinct audiences. If the piece resonates with readers on one platform, they may seek out your work on the others, driving traffic and engagement across your entire content ecosystem.

Consistency Breeds Momentum

The volume wins strategy doesn't necessarily require daily publishing; consistency is the key. Establish a cadence that works for you, whether it's writing once a week or once a month. The important thing is to stick to your schedule and keep adding to your library.

Over time, the momentum you've built will become self-sustaining. As your library grows, so does your visibility and authority in your niche. Readers will seek you out, and opportunities for collaboration, paid work, and other avenues will present themselves organically.

In Conclusion

While the allure of the viral hit is strong, sustainable writing success is a marathon, not a sprint. By adopting the volume wins strategy and consistently adding to your content library across multiple platforms, you increase your chances of attracting a loyal audience and achieving exponential growth.

Remember, every piece you create is a lottery ticket, and the more tickets you have in circulation, the higher your odds of hitting the jackpot. So, keep writing, keep publishing, and let the compounding power of your content library work its magic.