How to STAND OUT as a Writer in the Internet

If you've ever felt like everyone is getting rich online except you, this article is for you. The secret that successful online entrepreneurs use isn't genius or luck - it's a straightforward strategy called the 1-1-1 framework for differentiation. By applying this framework to your business, you can immediately grab people's attention and stand out from the crowd.

The 1-1-1 framework states that to truly differentiate yourself, you need to:

1. Solve one specific problem

2. For one specific type of person  

3. In one specific way

So let's dive deeper into each component.

Solve One Specific Problem

Instead of trying to be a generalist who can help with anything, pick one particular problem to solve. For example, repairing stained glass windows rather than just being a general "window repair specialist." When you present yourself as the solution to that one pain point, you become much more attractive to potential customers.

Think about it - if you had a stained glass window that needed repair, would you hire a general handyman or someone who specializes exclusively in stained glass? You'd choose the stained glass expert every time for that particular job. By positioning yourself as the specialist, you earn trust over the generalists.

For One Specific Person

Once you've narrowed it down to one problem, don't try to appeal to everyone who has that problem. Narrow it down further to one specific type of customer or client persona. In the stained glass example, that could mean focusing specifically on repairing stained glass for churches versus royal families or antique dealers. Each of those niches would have different desires, budgets, and service expectations.

Yes, by specializing this much, you cut out 99% of potential customers. But that's absolutely okay! In fact, it's great because each niche buyer has unique sub-problems that you can study and solve in a way no one else can. You become the undisputed expert for that particular clientele.

In One Specific Way

Finally, you need to develop a unique methodology or framework for solving that one problem for that one type of client. This is where most people get stuck, as every industry has popular "standard" ways of providing a solution.

For example, the typical ways people try to lose weight are by hiring a personal trainer or nutritionist. But what if you developed a fresh approach, like an app that combines behavioral psychology with food journaling? That's differentiation - a new way of accomplishing the same goal.

This final piece of new and innovation is crucial, because this is what separates you from any last shred of competition. You aren't just another weight loss coach; you're providing a brand new platform for achieving results.

The influencers you admire got to where they are by implementing this 1-1-1 strategy in their own business. Take the example of Ship 30 for 30, an incredibly successful online writing program. They solved one problem (people not writing consistently) for one audience (beginners who want to start) in one unique way (a 30-day writing challenge for accountability).  

To take it a step further, you can use this equation:

Revenue = Domain Expertise / Supply  

The more you can increase your domain expertise in that tiny niche, while ensuring no one else is doing the exact same thing, the more you can charge premium prices. You become the winner who sets the pricing rules.

The online world is perfectly set up to help customers find their perfect, hyper-specific solution - as long as you can clearly define what makes your offer different from the thousands of other options out there. Use the 1-1-1 framework as your guide for positioning, and the algorithms will do their job of connecting you with your ideal buyers.

When you establish yourself as the one-and-only solution for that one particular person's problems, you won't be able to stop people from buying from you. It's a matter of dialing in your differentiation so the internet can find you. With a 1-1-1 offer that no one else can compete with, you'll finally start getting rich online too.